Joey Leong - About

When asked, "Tell me about yourself,"

You'd expect I might, stereotypically, define myself by what I do, but I do not define my identity through "work".

I am more than just someone who can produce videos, write articles, use AI to elevate products and streamline processes, or thrive in Communications and Public Relations.

I listen to podcasts on how to optimise various aspects of my life:
"Who should I listen to for greater insight?"

I strive to pick up new skills all the time - I learn new languages, learn to code, or hone my craft as a tradesman:

"What happens when I press this button?"

I love asking questions, even if they are lazy ones:
"When do I even press this button, or do I press it at all?"

I play video games, watch movies and TV series, and ruminate and journal my thoughts on what I've experienced:
"Why are we here?"

I consider myself a man of culture. I love sci-fi (both hard and soft), horror, and non-fiction. I watch anime:
"How do robots even dream of electric sheep?"

I'm a father of two, and value my time with my family, friends, and even myself:
"Honey, where is my super suit?"

I visit the gym every two to three days, and attend combat sports classes.

I laugh through my belly and send memes when I'm in good company, and when my heart is full.

I value authenticity and efficiency.

And I...

...admit that all of who I am can change as I go through life.

That said, what can I do for you?

A successful brand isn't born from viral marketing campaigns.

It starts within the business - Listening to our audiences to build great and valuable services or products.

Then, there's the laying of the foundations for a successful brand: Communicating a sincere brand image through simple and effective copywriting, designing strategic visuals, producing videos for brand storytelling, finding your voice on social media, establishing sound crisis communications protocols, prospecting corporate social responsibility opportunities and business partners, and raising staff who are committed to elevating the brand's culture.

Once we establish these cornerstones, we brainstorm viral marketing campaigns.

Let's work together to elevate your brand and business.

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My Educational Background

2018 - 2024

Singapore University of Social Sciences
School of Arts and Social Sciences
BA English Language and Literature (Minor in Film)
Degree with Merit

2012 - 2015

Republic Polytechnic
School of Technology for the Arts
Diploma in Arts and Theatre Management
Diploma with Merit

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Notable Certifications

Practitioner Certificate in Personal Data Protection
A-24-07-0184
2024